Part 2 of 3 Series
Community-first
To capitalize on the momentum of the outdoor economy, brands must adopt a community-first approach. This involves empowering local communities through initiatives such as hosting outdoor activities and events, making outdoor equipment more accessible, and partnering with grassroots organizations.
Circular Economies
Brands may want to factor repair and resale into their business models to align with the growing trend of circular economies. By offering repair services and incentivizing product returns, brands can not only reduce their environmental footprint but also cater to evolving consumer preferences.
Family Friendly
Creating child-friendly outdoor spaces within urban environments is another avenue for brands to explore. By facilitating safe and playful outdoor experiences, brands can cater to families and tap into the burgeoning demand for products that promote mindfulness and physical well-being among children.
