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Culture in the Time of Covid

Culture in the Time of Covid

The human experience of a pandemic is not a one-size-fits-all. Some deny it exists. Others have adopted wellness practices. Many oscillate between consuming and avoiding media. Our lives have been forever changed by this global event, and people naturally seek meaning to justify the stress of adapting.

But the constant search for meaning can become draining, particularly for those still employed who must remain productive while navigating unprecedented circumstances.

Culture Doesn't Exist in a Vacuum

Organizational culture doesn't exist separately from global circumstances. When merging companies during a pandemic, leaders shouldn't expect constant positivity. Instead, they should encourage bravery amid sadness, loss, and fear.

The Power of Validation

The importance of validation cannot be overstated. Listening to understand rather than to solve problems creates psychological safety. When people feel heard, they are empowered to bring their full selves to work, even during the most challenging times.

Bravery Over Positivity

Organizational cultures are shaped by responses to internal and external influences. Favouring bravery over positivity encourages a psychologically safe environment that fosters leaders and heroes.

— Roberta Natale, COO Industria Innovations

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